Modified: 2012/04/13 13:28 by admin - Uncategorized

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Glossary

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Agency

Person or company that places advertising on your station on behalf of a advertiser and usually provide copy as part of the service they render to the advertiser. In exchange, they are usually allowed a commission discount on the gross invoice amount; collecting the full amount from the advertiser and paying the station the net amount.

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Broadcast Month

Month starts on the Monday after the last Sunday of the prior calendar month and always ends on the last Sunday of the month. It will have either 4 or 5 standard weeks and is used by most advertising agencies.

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Gross Amount (Invoice)

The total of all charges on an invoice before any discounts and/or agency commission are deducted and before any taxes are applied.

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Net Amount (Invoice)

The gross invoice amount after any discounts and/or agency commission have been deducted and before any taxes are applied.

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Premium Options

See PremiumOptions.

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Primary Conflict

When defined, will provide a means in which the scheduling engine will protect similar products from appearing close to one another on the log. For example, you might not want car dealerships to run back to back (or very close) to one another. This protection works on an order by order basis and is in addition to customer separation.

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Revenue Source

Provides the ability to to filter sales reports based on the following values:

• Local Direct
• Local Agency
• Regional Direct
• Regional Agency
• National Direct
• National Agency
• Other Direct
• Other Agency

An order can be assigned to a single revenue source.

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Revenue Type

When you create an order, you will need to specify a revenue type; which is most often is used to designate an order as cash or trade. This value will define how agency and sales commission is applied; items marked as "trade" will treat all values on the order as zero dollars for the purposed of commission calculation (essentially turning off commission for the order).

Additionally, this selection provides a means to filter certain types of sales into separate sales reports. Most reports allow you to choose which revenue types to include when generating the report.

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Secondary Conflict

See Primary Conflict.

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Support Type

See SupportType.

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Template

The log generation engine uses a template to determine where spots need to be placed. Additionally, when exporting the log to an automation system, several other elements can be included (depending on the target automation system). There are essentially two types of templates; a log template (Monday through Sunday) and a edit template that can be used to create other templates and/or be used when building your daily log as a quick replacement to sections on a pre-generated log (log template).