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TAP 2013

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Introduction

TAP is a commonly used acronym for "Total Audience Plan." TAP is usually a rotating schedule that places announcements in a pattern that utilize all station dayparts for maximum station audience exposure. Actual plans vary from station to station. A TAP schedule may be custom-designed for any repetitive pattern desired. For example, you may have a TAP schedule for 6a-12a; 6a-7p; 12a-12a, or even 10a-2p, etc.

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Plans

In order to create a Plan (TAP), you'll first need to create one or more Clocks.

  • In Settings, open Clocks.
  • Click the New button at the bottom left...

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  • Name your Clock...
  • Select the appropriate Station...
  • Click the Add... button...
  • Select the name of the first daypart that will be in this plan and the time range of this daypart...

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  • Click OK and continue to add any other dayparts that will be part of this plan...

Once you have created your Clock(s)...

  • In Settings, open Plans...
  • Click the New button at the bottom...
  • Enter the name of the TAP schedule you used when setting it up under Clocks...
  • Enter the appropriate Station...
  • Select your TAP schedule and attach it to each that is appropriate...

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Once completed, these will now be available in your drop down box during Contract entry.

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FAQ

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Additional Information

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